I’ve had numerous people ask me what are the differences between the
two largest social networking sites and which one is better for online
marketing. While the latter question is debatable, I know most top
producers will agree with me when I say Facebook is more effective.
Including the number of users, the two sites are fundamentally the
same, but there are some nuances that make Facebook superior. In
general, MySpace is geared towards a younger, teenage audience. It’s
easier to add people, thus it’s easier to get spammed and nobody wants
that. To be fair, the best features of MySpace are the graphics and
you are able to customize and dress up your homepage to make it more
branded. Score one for MySpace.
Facebook on the other hand, has a more adult audience. Also, the
communication and format is more personable than MySpace. It’s
acceptable to talk about business on Facebook whereas you will be
chastised on MySpace for the same conversation. I absolutely do not
mean that it’s okay to sell everybody on Facebook. That is a no-no
across the social media board. I am illustrating the fact that the
free exchange of business and professional ideas is encouraged on the
Facebook platform. Please don’t try to sell everyone to whom you
become connected.
Both sites are great, but for online marketers, the free exchange of
ideas and the audience being more mature makes Facebook the clear cut
choice.
I too think Facebook is much more professional than MySpace. Great comparison.
Great comparison. I am not very familiar with MySpace and still very new to Facebook but like anything where there are choices we all have our favourites. And that’s a good thing.